Hunter Gatherer “PRETTY UGLY” campaign

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  • DATE : 2018
  • PROJECT : illustration

Hunter Gatherer “PRETTY UGLY” campaign

HUNTER GATHER "PRETTY UGLY" JUICE LAUNCH

A little collaboration featuring social media drawings, in-store posters + decor and limited edition t-shirts with my favourite food spot in Shanghai (truth):

“From Carl the Carrot to Ann the Apple, these ugly guys and girls all suffer from low self-esteem due to a life of constant neglect and rejection. We are doing our best to support them and put them in the spotlight they truly deserve. We’re pretty sure you’ll see that they’re just as lovable as their “prettier” cousins on the grocery shelf.”